Solutions that
Endure
Product validation, ops strategy, and automation—built for teams that want to work smarter.
Prior Work Includes:
Mission
Iliad is the pseudonym for founder Ben Negrón’s strategy and systems design studio that empowers small-to-mid sized teams to operate with clarity and efficiency.
We partner with teams to validate product concepts, audit internal operations, and implement automation that unlocks efficiency.
Through structured research, streamlined processes, and AI-powered automation, we create solutions that enhance decision-making, reduce friction, and scale intelligently.
Services
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Market Research and Product Validation
We help you validate your ideas before you build—ensuring your next move is backed by real insight, not assumptions.
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Operational Strategy
We audit your systems, workflows, and tools to uncover friction points and deliver a clear, actionable plan for operational improvement.
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Process Design and Automation
We redesign your workflows for clarity, scale, and efficiency—transforming messy processes into structured systems. Then we implement AI-powered tools and automations that eliminate friction, reduce manual work, and help your team do more with less.
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Strategic Communications and Positioning
We help you clarify your message and distill complex ideas into compelling narratives for stakeholder alignment and marketing materials.
Work
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![Meta: Messaging Strategy for User Retention]()
Meta
Messaging Strategy for User Retention
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![Liminal: Streamlining RFP Operations with Automation]()
Liminal
Streamlining Public-Sector Operations with Automation
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![UCLA Health: Improving Multi-Site Research Collaboration]()
UCLA Health
Improving Multi-Site Research Collaboration
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![Samsung: Wearable Product Insights for Strategic Differentiation]()
Samsung
Wearable Product Insights for Strategic Differentiation
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![City of Los Angeles – A Smarter Way to Serve Small Businesses]()
City of Los Angeles
A Smarter Way to Serve Small Businesses
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![The Getty Center: Expanding Reach Through Youth Engagement and Digital Strategy]()
The Getty Center
Expanding Reach Through Youth Engagement and Digital Strategy
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![Conductor – Workflow Intelligence for SMBs]()
Conductor
Workflow Intelligence for SMBs
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![Mundi: Validating the Vision for a Location-Based Narrative Game]()
Mundi
Validating the Vision for a Location-Based Narrative Game
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![Sofar Sounds]()
Sofar Sounds
Scaling Local Event Ops in Baltimore
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![Job One Contracting]()
Job One Contracting
Modernizing a Small Businesses’ Operations
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Rose Trolley
Custom Solutions for a Rideshare Service
Start
The
Conversation
We’ll help bring clarity to your vision and momentum to your next move.