Sofar Sounds
Description:
Sofar Sounds Baltimore needed a way to scale its growing calendar of live music events without compromising show quality. We redesigned the backend crew management system and streamlined communication across booking, logistics, and production teams—supporting a 5x increase in monthly shows.
Challenge
Manual planning and inconsistent crew coordination were limiting Sofar’s ability to grow show volume while maintaining quality and consistency.
Approach
We created structured workflows for event planning, introduced modular crew roles, and implemented tools that centralized weekly communication across stakeholders.
Outcomes:
Sofar LA scaled from ~10 to 50+ shows/month. Internal coordination improved significantly, with lower turnover and more predictable execution.