Meta
Description:
Meta engaged us to uncover retention and monetization opportunities for a short-form learning app. Over a 3-month engagement, we delivered actionable insights that shaped product direction and supported senior leadership decisions.
Challenge
Meta sought ways to improve user retention and explore new avenues for ad integration within the short-form video space, but lacked clear competitive benchmarks and actionable feature ideas.
Approach
We analyzed behavioral trends and competitor strategies, identifying retention gaps and ad monetization opportunities. Our team proposed “Reveels,” a video-review feature designed to drive deeper engagement and support native ad formats.
Outcomes:
Findings directly informed leadership decisions, contributing to an estimated 5–10% retention lift and a 3–5% increase in projected ad integration performance.