Rose Trolley
Description:
Samsung sought user-driven insights to guide the development of its next-generation wearable. Over a three-month engagement, we interviewed more than 50 target users and delivered a strategic research brief that helped shape product features and market positioning.
Challenge
Rose Trolley, a subsidized electric vehicle rideshare service in West Palm Beach, needed to transition from a third-party white-labeled platform to a fully custom solution designed around its unique service model.
Approach
We are currently leading the design and development of a standalone mobile application and cloud infrastructure to support ride requests, user accounts, routing, and payments.
Outcomes:
The project has completed its design and infrastructure phases and is on track for release in June 2025. Initial testing with stakeholders has validated the improved user experience and operational efficiency.