Samsung
Description:
Samsung sought user-driven insights to guide the development of its next-generation wearable. Over a three-month engagement, we interviewed more than 50 target users and delivered a strategic research brief that helped shape product features and market positioning.
Challenge
Samsung needed to understand unmet user needs and feature gaps in a crowded wearables market to inform product differentiation and development strategy.
Approach
We led 50 user interviews, analyzed behavioral and preference trends, and benchmarked competitor offerings. Insights were synthesized into a strategic brief that highlighted key opportunities and informed design direction.
Outcomes:
Our findings shaped core feature prioritization and contributed to Samsung’s internal product roadmap, strengthening their position in the wearable space.