The Getty Center
Description:
We helped The Getty Center modernize its engagement strategy by connecting with younger, more diverse audiences through community-driven events and a scalable CRM infrastructure. The result: sustained growth in attendance and digital reach.
Challenge
The Getty Center needed to engage younger, more diverse audiences and modernize its outreach beyond an aging, digitally passive core visitor base.
Approach
We developed a dual strategy: short-term events with local creators and long-term infrastructure like a Creator’s Club and CRM roadmap—guided by brand analysis and cultural trend insights.
Outcomes:
Getty has since implemented CRM systems and launched new youth-focused programs like Off the 405, boosting engagement, reach, and return visits through scalable, community-driven initiatives.